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Account identification, live

The next generation
engagement platform

Kranum reveals the companies and people behind your anonymous website traffic, then routes them straight into account-based marketing, demand acceleration, and customer success — before a single form is filled out.

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100,000+curated accounts
7engagement modules
1platform
Everywhere your revenue team works

One platform, seven ways to engage

Every module runs on the same identified-account data, so marketing, sales, partners, and customer success are always working from the same picture.

Account Identification
Resolve anonymous visitors into named companies in real time.
Account Based Marketing
Target and message the accounts that matter most.
Demand Acceleration
Move identified accounts through pipeline faster.
Prospect Engagement
Reach verified contacts at the right accounts.
Partner Engagement
Coordinate co-selling with channel and partner data.
Customer Success
Spot expansion and risk signals inside existing accounts.
Video Engagement
Track who from an account is actually watching.
What's under the hood

Built to turn traffic into accounts you can act on

01

Curated Accounts

An expertly curated database of more than 100,000 company listings, kept current so your team is always targeting real, reachable organizations rather than stale records.

100,000+ listings
02

Identify People

Verified contact details connect you to the actual decision-makers inside a resolved account, so outreach reaches a real person instead of a generic inbox.

Verified contacts
03

Account Insights

A data-driven scoring process ranks accounts by fit and intent, helping teams prioritize where to spend time instead of working every lead equally.

Fit & intent scoring
04

Data Enrichment

Continuous enrichment from a variety of sources keeps firmographic and contact data accurate, so lists don't quietly go stale between campaigns.

Always-on refresh
How resolution works

From anonymous visit to actioned account

A visitor doesn't need to fill out a form for your team to know who they are.

STEP 01

Visitor arrives anonymous

Someone from a target account lands on your site — today, that traffic is invisible to most analytics tools.

STEP 02

Kranum resolves the identity

Kranum matches the visit against its curated account database and enriches it with firmographic and contact data.

STEP 03

Your team engages

The resolved account is routed into ABM, prospecting, partner, or customer success workflows automatically.

Frequently asked

Common questions about Kranum

What does Kranum do?

Kranum identifies the companies and people visiting your website, even when they don't fill out a form, and turns that anonymous traffic into named accounts and verified contacts your team can act on.

What is account identification?

Account identification is the process of matching anonymous website visitors to real company records, so a business knows which organizations are showing interest before a lead ever submits a form.

Who uses Kranum?

Kranum is built for B2B marketing, sales, and revenue operations teams running account-based marketing, demand acceleration, and customer success programs.

How is Kranum different from a standard analytics tool?

Standard analytics tools report anonymous traffic. Kranum resolves that traffic into curated accounts, enriched company data, and verified people, then routes it into engagement workflows across ABM, prospecting, and partner channels.